YouTube severe partnership with ‘small’ creators

YouTube’s creator base is at opposite ends over a series of new monetization guidelines that the company instituted yesterday evening.

YouTube’s new rules state that creators must now accrue 4,000 hours of watch time over the course of 12 months and reach 1,000 subscribers to join YouTube’s Partner Program and qualify for monetization. This is a big change from the company’s previous rules put in place last year that allowed any channel with 10,000 views to apply for the Partner Program.

The change will allow for fewer competition among creators applying for monetization, as the rules are designed to restrict the number of those eligible for advertising on their channel. For those who post four or five videos a week, accruing that much channel view time and subscribers shouldn’t be too difficult, based on the company’s findings.

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